Over the past month, the Esports World Cup has announced a veritable who’s-who of major non-endemic sponsors, including PepsiCo, Mastercard, Unilever, Amazon and Adidas. Instead of focusing on viewership, brands such as PepsiCo and Mastercard told Digiday that they sponsored the event in a bid to build a long-term connection with the gaming community in the Middle East…
Read More