Author: admin

Don’t take your antivirus software for granted

Security news is often sober, especially as of late. Many huge data breaches have come to light this year alone, and security vulnerabilities keep coming at us, too—like this week’s report about a massive issue […]

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Huge Windows 11 2024 Update preview is overflowing with new features

Relatively late in the month, Microsoft has finally released the promised but optional update for Windows 11 version 24H2. Patch KB5040529 brings the operating system to build version 26100.1297 and introduces numerous features that have […]

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Here’s your chance to get Microsoft Office for life for $24.97

TL;DR: Replace your expensive Microsoft 365 subscription with a one-time payment for Microsoft Office 2019, which includes apps like Word, Excel, and PowerPoint and is only $24.97 for Windows or Mac.  If you’re on the […]

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Get the superb Acronis True Image 2025 Advanced for $29 (45% off)

If you have any files on your PC worth keeping long-term, then you need some kind of backup system—one that combines local backups (to quickly protect huge amounts of data) with cloud-based uploads (to protect […]

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Secure Boot is busted on hundreds of PCs from Dell, Acer, Intel, and others

Secure Boot, a tool that’s built into hundreds of millions of PCs to keep them from loading unverified software via UEFI, is a fundamental cornerstone of modern computer security. It uses cryptographic signatures in hardware […]

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Why Esports World Cup sponsors aren’t in it for the viewership

Over the past month, the Esports World Cup has announced a veritable who’s-who of major non-endemic sponsors, including PepsiCo, Mastercard, Unilever, Amazon and Adidas. Instead of focusing on viewership, brands such as PepsiCo and Mastercard […]

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New entrants make media mix modeling faster and more accessible

Advances in cloud computing and machine learning have helped to democratize marketers’ ability to use MMM. There’s also just a need for marketers to have greater transparency into the effectiveness of media planning and media […]

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Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market

While the communication strategy for the Democrats already included robust digital and social media placements that have become table stakes, those efforts will likely only increase in the weeks to come…Read More

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GoDaddy shifts gears: CMO Fara Howard talks about-face from provocative Super Bowl ads to focus on small businesses

GoDaddy is moving away from its quintessential sports-related spots to focus on small businesses and entrepreneurs, according to CMO Fara Howard…Read More

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