What SXSW got right on AI — and what it missed, according to Hearts & Science’s Wilson Standish
SXSW was a more sober and serious conference in 2023, according to Wilson Standish, the head of content and creativity at Omnicom Media Group’s Hearts & Science agency…Read More
Why regulators’ scrutiny of Big Tech is rekindling buyers’ interest in ad tech
Private equity funds eye opportunity in the ad tech sector after a muted year for mergers and acquisitions…Read More
Future of TV Briefing: Traditional TV’s Q2 upfront cancelation rates signal market may have bottomed out
This week’s Future of TV Briefing looks at the recent signs of recovery that TV network executives are seeing in the marketplace…Read More
Confessions of a social media entrepreneur on the pressure to constantly create content
As TikTok and Reels become a staple in marketing strategy, social media experts say they’re feeling the pressure to produce…Read More
Google’s new AI tools and OpenAI’s GPT-4 bring more ‘maturation’ to the AI race
Google’s new API comes weeks after OpenAI’s own API, but some observers think the giant is already catching up with its younger rival…Read More
Apple Watch and watchOS get ChatGPT app with watch face complication
Developer Hidde van der Ploeg has released a ChatGPT-based app for the watchOS, dubbed watchGPT. Still listed as ‘Petey – AI Assistant’ on the Apple App Store , the paid app comes with a complication […]
How Madhive’s DSP is fueling local CTV campaigns
Produced in partnership with Marketecture The following article highlights an interview between Adam Helfgott, Madhive’s Chief Executive Officer, and Mike Shields, co-founder of Marketecture Media and host of the ‘Next in Marketing’ podcast. Register to […]